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In today's digital age, digital marketing is more important than ever. It's no longer enough to simply have a website and social media accounts - you need to optimize your online presence to stand out from the competition. Fortunately, there are a variety of software tools available to help you do just that. In this article, we'll explore the top 50 software tools for digital marketing, organized by category.
Search Engine Optimization (SEO)
1. Google Analytics: A free web analytics service that provides insights into website traffic and user behavior. Below are some of the major features of Google Analytics, as well as its pros and cons:
Major Features:
i. Website Traffic Analysis: Google Analytics can track website traffic and provide detailed insights on visitor behavior.
ii. Goal Tracking: You can set up goals and track their completion, such as form submissions, purchases, or page views.
iii. Custom Reports: You can create custom reports to analyze data specific to your business needs.
iv. Real-time Reporting: You can view real-time data on your website's traffic and visitor behavior.
v. Mobile App Tracking: Google Analytics can track and provide data on mobile app usage and behavior.
vii. E-commerce Tracking: If you have an online store, Google Analytics can track sales, revenue, and other e-commerce metrics.
Pros:
i. Free: Google Analytics is free to use, making it a cost-effective way to track website and app data.
ii. Easy to Use: Google Analytics is relatively easy to set up and use, even for those without technical expertise.
iii. Detailed Reporting: Google Analytics provides detailed insights into website and app behavior, allowing you to make data-driven decisions.
iv. Integration with Other Google Products: Google Analytics integrates with other Google products such as Google Ads and Google Search Console, providing a more comprehensive view of your online presence.
v. Customizable: Google Analytics can be customized to fit your specific business needs, allowing you to track and analyze the data that's most important to you.
Cons:
i. Overwhelming Data: Google Analytics can generate a lot of data, which can be overwhelming and difficult to navigate for some users.
ii. Lack of Context: While Google Analytics provides a lot of data, it doesn't always provide the context needed to understand the data fully.
iii. Limited Real-time Data: While Google Analytics does provide real-time data, it has some limitations, and data can be delayed by up to a few minutes.
iv. Privacy Concerns: Some users have raised privacy concerns about Google Analytics, as it tracks user behavior on websites and apps.
Please understand that Google Analytics is a powerful tool for tracking website and app data, but it's essential to consider the pros and cons carefully before deciding whether it's the right tool for your business.
2. SEMrush:
Semrush is one of the Top 50 Software Tools for Digital Marketing. Semrush is an all-in-one SEO tool that allows you to analyze your website's performance, track keywords, and conduct competitor research. Here are the major features, pros and cons, and price of Semrush:
Major Features:
- SEO Keyword Research and Analysis
- Competitive Research and Analysis
- Backlink Analysis
- Site Audit and On-Page SEO optimization
- Advertising Research and Analysis
- Social Media Management
- Content Marketing Tools
- Brand Monitoring
Pros:
- Comprehensive suite of digital marketing tools
- Well-designed and easy-to-use interface
- Accurate and up-to-date data
- Advanced reporting and analytics
- Wide range of keyword and competitor research options
- Offers a generous free trial for new users
Cons:
- Can be expensive for small businesses
- Some features require a steep learning curve
- Data can sometimes be overwhelming for beginners
- Limited keyword tracking capabilities in the lower-tier plans
Price:
Semrush offers several pricing plans based on the needs and size of your business. They offer a 7-day free trial period for all plans. Here are the current pricing plans as of May 2023:
- Pro Plan: $119.95/month
- Guru Plan: $229.95/month
- Business Plan: $449.95/month
- Enterprise Plan: Custom pricing based on your needs
In summary, Semrush is a powerful digital marketing tool that can help businesses of all sizes optimize their online presence. However, the cost may be prohibitive for small businesses, and some of the features may require a significant learning curve.
3. Ahrefs: A popular SEO tool that helps you track your website's backlinks, research keywords, and analyze competitor websites. Below are the major features, pros, and cons and Price of Ahrefs:
Major Features:
i. Site Explorer: Allows you to see an overview of a website's backlink profile, organic search traffic, and top-performing content.
ii. Keywords Explorer: Helps you find profitable keywords for your SEO strategy.
iii. Content Explorer: Allows you to find popular content in your niche and analyze its performance.
iv. Rank Tracker: Lets you track your website's ranking for specific keywords over time.
v. Site Audit: Helps you identify technical SEO issues on your website and provides recommendations to fix them.
vi. Alerts: Sends you notifications when your website gains or loses backlinks, or when your keywords move up or down in search rankings.
Pros:
i. Comprehensive backlink analysis: Ahrefs has one of the largest backlink indexes in the industry, allowing you to analyze your own website's backlinks as well as those of your competitors.
ii. Powerful keyword research: Ahrefs' Keyword Explorer tool provides detailed data on keyword search volume, difficulty, and potential traffic.
iii. User-friendly interface: Ahrefs' interface is intuitive and easy to use, making it accessible to both beginners and advanced users.
iv. Regular updates: Ahrefs is constantly updating and improving its features to stay ahead of the competition.
v. Excellent customer support: Ahrefs provides fast and helpful customer support via email and chat.
Cons:
i. Expensive: Ahrefs is one of the most expensive SEO tools on the market, with pricing starting at $99 per month for the Lite plan.
ii. Steep learning curve: Ahrefs has a lot of features and can be overwhelming for beginners.
iii. Limited social media analysis: Ahrefs' social media analysis is limited compared to some other SEO tools.
Price:
Ahrefs offers four pricing plans: Lite, Standard, Advanced, and Agency. The starting price for the Lite plan is $99 per month, while the Agency plan costs $999 per month. Each plan comes with different features and limits on the number of projects and reports you can create. Ahrefs also offers a 7-day trial for $7 to test out their features before committing to a longer-term subscription.
Overall, Ahrefs is a powerful and comprehensive SEO tool that is well-suited for businesses and individuals who are serious about improving their website's search rankings and backlink profile. However, its high price point and steep learning curve may make it less accessible to smaller businesses and beginners.
4. Moz Pro:
Moz Pro is a suite of SEO (Search Engine Optimization) tools designed to help businesses improve their search engine rankings and drive more traffic to their websites. Here are some of its major features, pros and cons, and pricing information:
Major Features:
- Keyword research and analysis
- Site crawl and technical SEO analysis
- Link research and analysis
- On-page optimization suggestions
- Competitor analysis
- Rank tracking
- Custom reporting
Pros:
- Moz Pro offers a comprehensive suite of SEO tools that can help businesses improve their search engine rankings and drive more traffic to their websites.
- The platform provides actionable insights and recommendations to help businesses optimize their websites for search engines.
- Moz Pro's site crawl and technical SEO analysis tools can help businesses identify and fix technical issues that may be impacting their search engine rankings.
- The platform's link research and analysis tools can help businesses identify high-quality backlink opportunities to improve their rankings.
- Moz Pro's custom reporting feature allows businesses to create and share reports tailored to their specific needs.
Cons:
- Moz Pro can be relatively expensive compared to other SEO tools on the market.
- Some users have reported that the platform's user interface can be complex and difficult to navigate.
- Some of Moz Pro's features, such as rank tracking and link analysis, may be less accurate than those offered by other SEO tools.
Pricing:
Moz Pro offers several pricing plans based on the number of campaigns and keywords tracked:
- Standard: $99/month for 5 campaigns and 500 tracked keywords
- Medium: $179/month for 10 campaigns and 1,000 tracked keywords
- Large: $249/month for 25 campaigns and 2,500 tracked keywords
- Premium: $999/month for 100 campaigns and 10,000 tracked keywords
Moz Pro also offers a free 30-day trial for new users.
5. Yoast SEO: A WordPress plugin that helps you optimize your website for search engines by analyzing content, meta descriptions, and more.
Features:
- Content analysis: Yoast SEO analyzes your content and provides suggestions for improving it in terms of SEO. It checks for the presence of keywords, readability, and other factors.
- XML sitemap generation: The plugin automatically creates an XML sitemap for your website, which helps search engines crawl and index your pages.
- Title and meta description customization: You can customize the title and meta description for each page or post on your website, which can improve your click-through rates in search results.
- Social media integration: Yoast SEO allows you to add social media metadata to your website, which can improve your visibility on social media platforms.
- Redirect management: The plugin helps manage redirects when you change URLs, which can prevent broken links and improve your website's user experience.
Pros:
- User-friendly interface: Yoast SEO has a user-friendly interface that makes it easy to use even for beginners.
- Comprehensive analysis: The plugin provides comprehensive analysis of your content, including keyword optimization, readability, and more.
- Regular updates: The plugin is regularly updated with new features and bug fixes.
- Integration with other plugins: Yoast SEO integrates well with other popular plugins, such as WooCommerce and Jetpack.
- Free version available: The basic version of Yoast SEO is available for free, making it accessible to a wide range of users.
Cons:
- Can be overwhelming: The comprehensive analysis provided by Yoast SEO can be overwhelming for some users, and it may take some time to learn how to use the plugin effectively.
- Limited functionality in the free version: While the free version of Yoast SEO provides basic functionality, some advanced features require a paid subscription.
- Cost: The premium version of Yoast SEO can be expensive for some users.
Price:
Yoast SEO has a basic free version and a premium version, with prices starting at $89 per year for one website. The premium version offers additional features, such as internal linking suggestions, content insights, and more.
6. Screaming Frog: A website crawler that helps you identify technical SEO issues such as broken links and duplicate content.
Below are the major features, pros, cons, and price of Screaming Frog.
Major Features:
Screaming Frog is a website crawler that allows you to audit and analyze a website's SEO performance. Here are some of its key features:
- Crawl a website's URLs and analyze various SEO aspects, such as metadata, header tags, broken links, duplicate content, and more.
- Generate XML sitemaps and analyze them for SEO optimization.
- Analyze page speed and identify areas for improvement.
- Extract data for specific elements such as headings, titles, and descriptions.
- Integrate with Google Analytics and Google Search Console to analyze crawl data.
Pros:
- Comprehensive SEO audit: Screaming Frog provides a detailed analysis of a website's SEO performance, allowing you to identify issues and opportunities for optimization.
- Customizable: The tool allows you to configure various settings, such as crawl depth, user-agent, and timeout, to customize the crawl to your needs.
- Easy to use: The user interface is intuitive and easy to navigate, allowing you to quickly identify and analyze various SEO aspects of a website.
- Regular updates: The tool is regularly updated with new features and bug fixes.
Cons:
- Limited free version: The free version of the tool has some limitations, such as a 500 URL crawl limit.
- Steep learning curve: The tool has many features and settings, which can make it overwhelming for beginners.
- Limited to desktop: Screaming Frog is a desktop application, which means it's not as flexible as cloud-based tools.
Price:
Screaming Frog offers both a free and a paid version. The free version allows you to crawl up to 500 URLs, while the paid version has no limit on the number of URLs you can crawl. The paid version costs £149.00 per year (approximately $200 USD) and includes additional features such as custom extraction, integration with Google Analytics, and more.
7. Google Search Console: A free tool from Google that provides insights into your website's performance in search results. Here are the major features, pros, and cons of Google Search Console:
Major Features:
- Performance reports that show how your website is performing in Google search results
- Index coverage reports that show which pages of your website are indexed by Google and any errors that need to be fixed
- URL inspection tool that lets you see how Googlebot crawls and renders specific pages on your website
- Sitemap submission tool that lets you submit your website's sitemap to Google for crawling
- Security issues alerts that notify you of any security issues on your website
- Mobile usability reports that show how your website performs on mobile devices
Pros:
- It's a free tool provided by Google, so there's no cost to use it
- It provides valuable insights into how your website is performing in Google search results
- It helps you identify and fix technical issues that might be impacting your website's search rankings
- It provides information on how your website performs on mobile devices, which is important given the growth of mobile search
- It's easy to use and provides clear, actionable information
Cons:
- It only provides information about your website's performance in Google search results, so it doesn't provide insights into other search engines
- It can take some time for data to appear in the reports, especially for new websites or newly submitted sitemaps
- Some of the more advanced features, such as the URL inspection tool, require some technical expertise to use effectively
- It doesn't provide information about your website's performance in other areas, such as social media or email marketing
Google Search Console is a powerful tool that can provide valuable insights into your website's performance in Google search results. While it has some limitations, its benefits make it a must-have tool for any website owner looking to improve their search engine optimization efforts.
8. SERPstat: A comprehensive SEO tool that includes keyword research, site audit, and backlink analysis capabilities. Below are the major features, pros and cons, and pricing of SERPstat:
Major Features:
- Keyword research and analysis
- Backlink analysis
- Site audit and on-page optimization
- Competitor analysis
- Rank tracking
- PPC analysis and management
Pros:
- Comprehensive keyword and backlink analysis
- User-friendly interface
- Site audit tool provides actionable insights for improving site performance
- Competitor analysis helps identify areas for improvement
- Affordable pricing compared to other SEO tools
Cons:
- Some features may not be as advanced as other SEO tools
- Data accuracy may not be as reliable as other tools
- Limited social media analysis
Pricing:
SERPstat offers a variety of pricing plans, including a free plan with limited functionality.
- Lite Plan: $69/month
- Standard Plan: $149/month
- Advanced Plan: $299/month
- Enterprise Plan: Custom pricing based on needs
SERPstat is a comprehensive and affordable SEO tool that offers a range of features for keyword research, backlink analysis, site audit, and competitor analysis. However, it may not be as advanced or accurate as some of its competitors.
9. BrightLocal:
BrightLocal is a search engine optimization (SEO) and local marketing platform that provides businesses with tools to improve their local search rankings and online visibility. Here are some of its major features:
i. Local SEO tools: BrightLocal provides a suite of local SEO tools that help businesses optimize their website and local listings for better search engine visibility. These tools include local search rank tracking, citation building, and local keyword research.
ii. Reputation management: BrightLocal also offers tools for managing and monitoring online reviews. It allows businesses to track their reviews across multiple platforms, respond to reviews, and get insights into customer sentiment.
iii. Google My Business (GMB) optimization: BrightLocal provides a GMB audit tool that helps businesses optimize their GMB listing for better visibility in local search results.
iv. Local search audit: The platform also offers a comprehensive local search audit that identifies areas for improvement in a business's online presence.
Pros:
- BrightLocal is a comprehensive platform that offers a wide range of tools for local SEO and online reputation management.
- The platform is user-friendly and easy to use, even for those with limited technical expertise.
- BrightLocal offers detailed reporting and analytics that help businesses track their progress and measure the effectiveness of their local marketing efforts.
Cons:
- The cost of BrightLocal can be high for small businesses or those with limited marketing budgets.
- Some of the more advanced features, such as multi-location management and white-label reporting, are only available on higher-tier plans.
Pricing:
BrightLocal offers a range of pricing plans to suit businesses of different sizes and needs. The plans start at $29/month for the "Single Business" plan, which includes basic features like local search rank tracking and citation building. The "Multi-Business" plan starts at $49/month and includes features like multi-location management and white-label reporting. The "SEO Pro" plan, which includes all of the features of the Multi-Business plan plus additional SEO tools, starts at $79/month.
10. Majestic:
Majestic is one of the Top 50 Software Tools for Digital Marketing. It is a backlink analysis tool that helps you identify high-quality backlinks and track your website's link profile over time. Here are the major Features, Pros, Cons and Pricing.
Features:
- Backlink analysis: Majestic provides a detailed analysis of a website's backlink profile, including the number of backlinks, referring domains, and anchor text.
- Site Explorer: Majestic's Site Explorer tool allows users to explore a website's backlink profile in detail, including the ability to see the top backlinks, referring domains, and anchor text.
- Keyword research: Majestic provides keyword research tools that allow users to identify keywords that are relevant to their website and track their rankings over time.
- Link building: Majestic offers a link building tool that helps users find potential link building opportunities based on their niche and target keywords.
- Competitive analysis: Majestic allows users to compare their website's backlink profile to their competitors, providing insights into areas where they can improve.
Pros:
- Comprehensive backlink analysis: Majestic provides a detailed analysis of a website's backlink profile, including information about referring domains, anchor text, and link quality.
- User-friendly interface: Majestic's interface is easy to use, making it accessible for users of all skill levels.
- Keyword research tools: Majestic's keyword research tools are robust and provide valuable insights into keyword rankings and competition.
- Link building opportunities: Majestic's link building tool helps users identify potential link building opportunities, which can help improve their website's search engine rankings.
Cons:
- Limited keyword tracking: Majestic's keyword tracking tools are not as robust as some other SEO tools on the market.
- Limited reporting options: Majestic's reporting options are limited, which can be a drawback for users who need to generate detailed reports.
- Expensive: Majestic can be expensive, especially for small businesses or individuals who don't have a large budget for SEO tools.
Price:
Majestic offers several pricing plans, including a free plan and paid plans starting at $49.99 per month. The paid plans include additional features such as increased analysis limits and access to the API.
Content Marketing
11. HubSpot: A comprehensive inbound marketing tool that includes email marketing, social media management, and content management capabilities. Below are the major features, pros and cons, and price of HubSpot:
Major Features:
- Marketing Hub: includes tools for blogging, email marketing, social media, SEO, lead management, and analytics.
- Sales Hub: includes tools for prospecting, sales automation, pipeline management, and analytics.
- Service Hub: includes tools for customer support, ticketing, knowledge base, and analytics.
- CRM: a free customer relationship management tool that integrates with all of HubSpot's other tools.
- CMS: a content management system for building and managing websites.
Pros:
- All-in-one platform: HubSpot offers a suite of tools for marketing, sales, and customer service, all integrated with a free CRM.
- Easy to use: HubSpot's tools are designed to be user-friendly and intuitive, with drag-and-drop interfaces and customizable templates.
- Robust analytics: HubSpot provides detailed analytics and reporting across all of its tools, allowing you to track performance and make data-driven decisions.
- Free CRM: HubSpot's CRM is completely free to use, with no limits on users or contacts.
- Active community: HubSpot has a large and active community of users and partners, providing resources and support for users.
Cons:
- Cost: HubSpot can be expensive, especially if you need access to all of its tools and features.
- Learning curve: while HubSpot's tools are designed to be user-friendly, there is still a learning curve to using the platform effectively.
- Limited customization: while HubSpot's tools are customizable, there are limits to how much you can customize them without technical expertise.
- Limited integrations: while HubSpot integrates with a variety of other tools, there are some notable gaps in its integration ecosystem.
Price:
HubSpot offers a range of pricing plans, depending on which tools and features you need. Here are the current prices for HubSpot's main plans:
- Free: includes the HubSpot CRM and basic marketing, sales, and service tools.
- Starter: starts at $50/month and includes additional marketing, sales, and service tools, as well as basic reporting and analytics.
- Professional: starts at $800/month and includes advanced marketing, sales, and service tools, as well as more robust reporting and analytics.
- Enterprise: starts at $3,200/month and includes all of HubSpot's tools and features, as well as advanced customization and reporting options.
Note that these prices are subject to change and may vary depending on your specific needs and usage.
12. CoSchedule:
One of the Top 50 Software Tools for Digital Marketing is Coschedule. This is a popular marketing project management tool that allows teams to plan, create, execute, and analyze their marketing campaigns in one platform. Here are the major features, pros, cons, and price of CoSchedule:
Major Features:
1. Marketing calendar: CoSchedule provides a centralized calendar that allows teams to plan and organize their marketing campaigns, tasks, and deadlines.
2. Social media scheduling: Users can schedule and publish social media posts across all major social media platforms from within the CoSchedule platform.
3. Team collaboration: CoSchedule allows team members to collaborate on projects, assign tasks, and communicate with each other in real time.
4. Workflow management: Users can create custom workflows and automate repetitive tasks to streamline their marketing processes.
5. Analytics and reporting: CoSchedule provides detailed analytics and reporting features that allow users to track the performance of their campaigns and make data-driven decisions.
Pros:
1. Comprehensive marketing platform: CoSchedule offers a wide range of features that cover all aspects of marketing project management.
2. Easy-to-use interface: The platform is intuitive and user-friendly, making it easy for teams to get started quickly.
3. Customizable workflows: CoSchedule allows users to create custom workflows that can be tailored to their specific needs.
4. Team collaboration: The platform fosters collaboration and communication among team members, helping to increase productivity and efficiency.
5. Analytics and reporting: CoSchedule provides detailed analytics and reporting features that help users track the performance of their campaigns and make data-driven decisions.
Cons:
1. Price: CoSchedule can be expensive for small businesses or startups.
2. Learning curve: While the platform is easy to use, it can take some time to fully understand all of its features and capabilities.
3. Limited social media integrations: CoSchedule doesn't offer as many social media integration options as some other marketing platforms.
Price:
CoSchedule offers several pricing plans, ranging from $29/month for the Marketing Calendar plan to $1,200/month for the Enterprise plan. The price varies depending on the number of users and features included in the plan.
13. Grammarly: A writing assistant that helps you improve your writing by suggesting grammar and spelling corrections, as well as style improvements.
14. Hootsuite: A social media management tool that allows you to schedule posts, monitor conversations, and track metrics across multiple platforms.
15. BuzzSumo: A content research tool that helps you identify popular content in your industry and track social media shares.
16. Canva: A graphic design tool that allows you to create professional-looking graphics and images for your website and social media accounts.
17. Trello: A project management tool that allows you to organize and collaborate on content creation and publishing.
18. Google Docs: A free online word processing tool that allows you to collaborate with others on content creation and editing.
19. Feedly: A content curation tool that allows you to collect and organize content from multiple sources in one place.
20. SEMrush Content Marketing Platform: A content marketing tool that helps you research and create content, as well as measure its performance.
Email Marketing
21. Mailchimp: A popular email marketing tool that allows you to create and send newsletters, automated campaigns, and more.
22. Constant Contact: An email marketing tool that includes customizable templates, automation, and list management capabilities.
23. ConvertKit: An email marketing tool designed for bloggers and creators that includes automation, segmentation, and landing page capabilities.
24. AWeber: An email marketing tool that includes automation, segmentation, and list management capabilities 25. GetResponse: An all-in-one email marketing platform that includes landing pages, automation, and webinar capabilities.
26. Campaign Monitor: An email marketing tool that includes customizable templates, automation, and list management capabilities.
27. Drip: An email marketing tool that includes automation, segmentation, and personalization capabilities.
28. Sendinblue: An email marketing tool that includes automation, transactional emails, and SMS capabilities.
29. ActiveCampaign: An all-in-one marketing automation tool that includes email marketing, CRM, and sales automation capabilities.
30. Emma: An email marketing tool that includes automation, segmentation, and personalization capabilities.
Social Media Marketing
31. Facebook Business Manager: A tool that allows you to manage your Facebook business page, ads, and analytics in one place.
32. Instagram Insights: A tool that provides insights into your Instagram account's performance, including engagement and reach.
33. LinkedIn Analytics: A tool that provides insights into your LinkedIn page's performance, including engagement and reach.
34. Twitter Analytics: A tool that provides insights into your Twitter account's performance, including engagement and reach.
35. Buffer: A social media management tool that allows you to schedule posts, monitor conversations, and track metrics across multiple platforms.
36. Sprout Social: A social media management tool that allows you to schedule posts, monitor conversations, and track metrics across multiple platforms.
37. MeetEdgar: A social media scheduling tool that allows you to create a library of social media updates that can be shared automatically.
38. Later: An Instagram scheduling tool that allows you to plan and schedule posts in advance.
39. Tailwind: A Pinterest and Instagram scheduling tool that allows you to schedule posts, monitor conversations, and track metrics.
40. AgoraPulse: A social media management tool that allows you to schedule posts, monitor conversations, and track metrics across multiple platforms.
Advertising
41. Google Ads: A tool that allows you to create and manage pay-per-click (PPC) ads on Google search and display networks.
42. Facebook Ads Manager: A tool that allows you to create and manage ads on Facebook and Instagram.
43. LinkedIn Ads: A tool that allows you to create and manage ads on LinkedIn.
44. Twitter Ads: A tool that allows you to create and manage ads on Twitter.
45. AdRoll: A retargeting platform that allows you to create and manage retargeting campaigns across multiple ad networks.
Analytics and Reporting
46. Google Data Studio: A free tool that allows you to create custom data visualizations and dashboards.
47. Tableau: A data visualization tool that allows you to create interactive dashboards and reports.
48. Klipfolio: A dashboard and reporting tool that allows you to track metrics and KPIs across multiple platforms.
49. Cyfe: A dashboard and reporting tool that allows you to track metrics and KPIs across multiple platforms.
50. Mixpanel: An analytics tool that allows you to track user behavior and engagement on your website or app.
Conclusion
In conclusion, digital marketing is an ever-evolving industry that requires businesses to stay on top of the latest trends and technologies. By utilizing the top 50 software tools for digital marketing, you can optimize your online presence, reach your target audience, and ultimately achieve your business goals. Whether you're looking to improve your SEO, create engaging content, or launch a successful advertising campaign, there's a software tool out there to help you
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